Golden Hour Brand Launch

After achieving success as a luxury DJ, Eric James aimed to expand and launch a new luxury entertainment business that would provide unmatched musical experiences and end-to-end production services.  To help Eric launch his business, the Wave team and I were hired to develop brand and marketing strategies to communicate the company’s unique value.

Category
Entertainment

Revenue
$200k+

Serving
Luxury Event Planners & Hosts

Deliverables

  • 360° GTM Analysis

  • Written Brand Strategy & Visual Identity

  • Brand Guidelines

  • Multi-Channel Marketing Campaign 

  • Website Design

  • Develop a brand identity, website, marketing strategy, and collateral to attract high-end event planners, the ideal customer, for an emerging luxury entertainment company by Eric James.

  • By aligning with the founder's vision, we built Golden Hour, a sophisticated, professional, energetic brand, and a comprehensive marketing strategy to make the biggest splash possible at launch. My efforts included:

    • Research: Leading the visual research for the 360°GTM analysis.

    • Strategy: Designing moodboards, the logo, font/color pairings, patterns, and photo treatments for the visual identity. 

    • Scalability: Designing brand guidelines, collateral templates & website design

    • Collaboration: Providing excellent project management to ensure all initiatives were delivered on time/budget

  • The upscale and energetic brand identity solidified Golden Hour Entertainment's spot as a luxury entertainment pioneer. The 30/60/90 multifaceted marketing campaign helped it drive awareness and engagement consistently with a growing audience of luxury planners at its most critical stages of growth.